York: Where Medieval History Meets Yorkshire Charm

Last Updated: January 29, 2024 | By William Hawthorn, York History Expert

York isn't just England's most haunted city—it's one of the UK's best-preserved medieval cities, where ancient city walls encircle narrow cobbled streets, where Vikings once ruled, and where chocolate heritage lives on in every corner. As a proud Yorkie who has spent thirteen years sharing the treasures of our magnificent city with visitors, I'm here to guide you through the real York—the one that goes beyond the Shambles and into the heart of Yorkshire history and culture.

Quick Facts at a Glance

• Best Time to Visit: April-September (mild weather, outdoor activities)
• Visa: UK visa requirements apply (check requirements)
• Time Zone: GMT (UTC+0), BST (UTC+1) during daylight saving
• Currency: British Pound (£), cards widely accepted (cash still useful)
• Language: English
• Recommended Duration: 3-4 days minimum
• Average Daily Budget: £80-250+ ($100-315 USD)
• Getting Around: Buses, walking (very walkable city center)
• Population: 200,000 (metropolitan area: 450,000)
• Altitude: 20m above sea level
• Climate: Temperate maritime with four distinct seasons

Why Visit York?

What Makes York Extraordinary:

1. York Minster: Magnificent Gothic cathedral and one of Northern England's finest
2. The Shambles: Famous medieval shopping street with overhanging buildings
3. City Walls: Most complete medieval city walls in England
4. Jorvik Viking Centre: World-renowned Viking heritage museum
5. Ghost Heritage: England's most haunted city with famous ghost walks
6. National Railway Museum: World's largest railway museum
7. Chocolate Story: Birthplace of Rowntree's and KitKat
8. Medieval Streets: Narrow cobbled lanes and snickelways
9. Betty's Tea Rooms: Iconic tea rooms and culinary landmark
10. Gateway to Yorkshire: Perfect base for exploring Yorkshire Moors and Dales

Understanding York's Districts

York is compact but diverse. Focus on these key areas based on your interests:

City Center (Within Walls)

Vibe: Medieval, atmospheric, historic, tourist central Best For: First-timers, history, shopping Must-Visit: York Minster, Shambles, Stonegate Stay Duration: 2-3 days

Bishophill & Bootham

Vibe: Upscale, Georgian, elegant, residential Best For: Luxury stays, parks, elegant dining Must-Visit: Museum Gardens, Fairfax House Duration: 1 day

Micklegate & Clementhorpe

Vibe: Historic, residential, local experience Best For: Local York, authentic neighborhoods Must-Visit: Micklegate Bar, Clifford's Tower Duration: 1 day

Holgate & Fishergate

Vibe: Trendy, cultural, diverse, multicultural Best For: Dining, culture, nightlife Must-Visit: National Railway Museum, York Art Gallery Duration: 1-2 days

Perfect 4-Day York Itinerary

Day 1: Minster & City Walls

Morning (9:00 AM - 12:00 PM):

• Start at York Minster
• Explore cathedral interior and tower climb
• City Walls walk from Minster to Micklegate
• Clifford's Tower
• Coffee at historic café

Afternoon (1:00 PM - 5:00 PM):

• Explore city center streets
• The Shambles shopping
• Stonegate and Parliament Street
• York Chocolate Story
• Lunch in historic restaurant

Evening (6:00 PM - 10:00 PM):

• Dinner in city center restaurant
• Evening ghost walk tour
• Drinks at historic pub
• Night views of illuminated Minster

Day 2: Viking & Rail Heritage

Morning (10:00 AM - 1:00 PM):

• Jorvik Viking Centre
• Coppergate Centre
• Explore more of city center
• Coffee with Minster views
• Explore hidden snickelways

Afternoon (2:00 PM - 6:00 PM):

• National Railway Museum
• York Art Gallery
• Explore Holgate district
• Lunch in cultural area restaurant
• Museum Gardens

Evening (7:00 PM - 11:00 PM):

• Dinner in Holgate restaurant
• Evening at traditional pub
• Cultural performance (if available)
• York nightlife experience
• Ghost stories at local pub

Day 3: Hidden Gems & Culture

Morning (10:00 AM - 1:00 PM):

• Museum Gardens
• Fairfax House
• Treasurer's House
• Explore Bishophill district
• Coffee with park views

Afternoon (2:00 PM - 6:00 PM):

• York Castle Museum
• Explore more of city walls
• Shopping for York products
• Lunch in neighborhood restaurant
• Visit St. Mary's Abbey

Evening (7:00 PM - 11:00 PM):

• Dinner in elegant restaurant
• Evening stroll through city walls
• Drinks at riverside bar
• Night views of illuminated walls
• Final York exploration

Day 4: Farewell & Departure

Morning (10:00 AM - 1:00 PM):

• Final City Walls walk
• Visit favorite areas one last time
• Final York Minster viewing
• Shopping for last souvenirs
• Coffee at favorite York café

Afternoon (2:00 PM - 6:00 PM):

• Final York chocolate experience
• Last Yorkshire tea
• Pack and prepare for departure

Evening (7:00 PM onwards):

• Farewell dinner at restaurant with Minster views
• Final English ale or tea
• Last stroll through favorite areas
• Departure preparations

York's Top 30 Must-Visit Attractions

Historic & Religious Sites

1. York Minster ⭐ #1 Must-See
   • What: Magnificent Gothic cathedral
   • Cost: Free (tower climb £5)
   • Best Views: From tower over city
   • Highlight: Largest Gothic cathedral in Northern England
2. City Walls ⭐ #2 Most Famous
   • What: Medieval city walls
   • Cost: Free
   • Duration: 2-3 hours for full walk
   • Highlight: Most complete medieval walls in England
3. Clifford's Tower
   • What: Historic tower and castle ruins
   • Cost: Free (interior tours £5-8)
   • Location: Near city walls
   • History: 13th-century fortification
4. St. Mary's Abbey
   • What: Historic abbey ruins
   • Cost: Free
   • Location: Museum Gardens
   • History: First English Benedictine abbey
5. Holy Trinity Church
   • What: Historic church
   • Cost: Free
   • Location: Goodramgate
   • Architecture: Georgian style

Viking & History

6. Jorvik Viking Centre ⭐ #3 Most Unique
   • What: Viking heritage museum
   • Cost: £12-15
   • Duration: 2-3 hours
   • Best For: Understanding Viking York
7. York Castle Museum
   • What: Castle history museum
   • Cost: £8
   • Duration: 1-2 hours
   • Location: Eye of York
   • Best For: Understanding castle history
8. Coppergate Centre
   • What: History museum and gallery
   • Cost: £8
   • Duration: 1-2 hours
   • Collections: Archaeology, history, art
9. Fairfax House
   • What: Georgian townhouse
   • Cost: £6
   • Duration: 1 hour
   • Location: Museum Gardens
   • Best For: Georgian life
10. Treasurer's House
    • What: Historic house museum
    • Cost: £5
    • Duration: 1 hour
    • Location: St. Helen's Square
    • History: 14th-century merchant's house

Museums & Culture

11. National Railway Museum ⭐ #4 Best Museum
    • What: World's largest railway museum
    • Cost: £15
    • Duration: 3-4 hours
    • Collections: Steam locomotives, carriages, railway heritage
12. York Art Gallery
    • What: Fine arts gallery
    • Cost: Free
    • Duration: 1-2 hours
    • Collections: Paintings, ceramics
13. York Chocolate Story ⭐ #5 Sweet Experience
    • What: Rowntree's and chocolate heritage museum
    • Cost: £12
    • Duration: 1-2 hours
    • Best For: Chocolate lovers
    • Location: King's Square
14. York Castle Museum
    • What: Castle and prison history
    • Cost: £8
    • Duration: 2 hours
    • Best For: Medieval history
15. Richard III Museum
    • What: Richard III and Wars of the Roses
    • Cost: Free
    • Duration: 1 hour
    • Location: Monk Bar
    • Best For: Medieval history

Shopping & Streets

16. The Shambles ⭐ #6 Must-See Street
    • What: Famous medieval shopping street
    • Cost: Free to browse
    • Best For: Shopping, architecture, atmosphere
    • Location: City center
    • Highlight: Overhanging timber-framed buildings
17. Stonegate
    • What: Historic shopping street
    • Cost: Free to browse
    • Best For: Shopping, architecture
    • Location: Leading to Minster
    • Architecture: Medieval and Georgian
18. Parliament Street
    • What: Historic shopping street
    • Cost: Free to browse
    • Best For: Shopping, atmosphere
    • Location: City center
19. Coney Street
    • What: Historic street
    • Cost: Free to browse
    • Best For: Shopping, architecture
    • Location: City center
20. Low Petergate
    • What: Historic shopping street
    • Cost: Free to browse
    • Best For: Shopping, antiques
    • Location: City center

Parks & Gardens

21. Museum Gardens ⭐ #7 Most Beautiful
    • What: Beautiful botanical gardens
    • Cost: Free
    • Best Time: Spring and summer
    • Highlights: Fairfax House, ruins, botanical collections
22. Dean's Park
    • What: Historic park with city views
    • Cost: Free
    • Best Views: Over city walls
    • Location: Near Minster
23. Gardens of the Minster
    • What: Gardens surrounding York Minster
    • Cost: Free
    • Best For: Quiet reflection, Minster views
    • Location: Near Minster
24. Rowntree Park
    • What: Public park
    • Cost: Free
    • Best For: Relaxation, local experience
    • Location: Haxby Road
25. Skeldergate
    • What: Historic street
    • Cost: Free
    • Best For: Architecture, photography
    • Location: City center

Unique Experiences

26. York Ghost Walk ⭐ #8 Essential Experience
    • What: Guided ghost walk through medieval streets
    • Cost: £8-12
    • Duration: 1-2 hours
    • Best For: Ghost story enthusiasts
    • Experience: Essential York experience
27. Betty's Tea Rooms ⭐ #9 Culinary Landmark
    • What: Iconic tea rooms
    • Cost: £15-25 for afternoon tea
    • Duration: 1-2 hours
    • Best For: Traditional English afternoon tea
    • Experience: Essential York culinary experience
28. City Walls Walk ⭐ #10 Must-Do Activity
    • What: Walk on medieval city walls
    • Cost: Free
    • Duration: 2-3 hours for full circuit
    • Best For: City views, medieval history
    • Highlights: Four main gatehouses, Minster views
29. River Ouse Boat Trip
    • What: Scenic boat trip on River Ouse
    • Cost: £10-20
    • Duration: 45 minutes - 1 hour
    • Best For: City views from water
    • Experience: Unique perspective of York
30. York Racecourse
    • What: Famous racecourse
    • Cost: Free (race days vary)
    • Best For: Horse racing (if interested)
    • Location: Knavesmire

York Food Guide: Yorkshire & English Delights

York's cuisine blends traditional Yorkshire fare with English classics and chocolate heritage.

Must-Try Yorkshire Foods

1. Yorkshire Pudding 🍖
   • What: Traditional suet pudding
   • Best: Traditional restaurants
   • Price: £5-8
   • Served with: Gravy, usually with roast dinner
   • Experience: Yorkshire classic
2. Parkin 🥧
   • What: Pastry with meat and gravy
   • Best: Traditional bakeries
   • Price: £2-4
   • Experience: Yorkshire specialty
3. Yorkshire Ham 🥓
   • What: Cured ham from Yorkshire
   • Best: Local butchers, restaurants
   • Price: £8-12
   • Experience: Yorkshire ham tradition
4. Fish and Chips 🐟
   • What: Traditional English fish and chips
   • Best: Fish and chip shops, pubs
   • Price: £8-12
   • Experience: English staple
5. Roast Beef 🥩
   • What: Roast beef with vegetables
   • Best: Traditional restaurants, pubs
   • Price: £12-18
   • Served with: Potatoes, vegetables, Yorkshire pudding
   • Experience: Sunday roast classic

Yorkshire Specialties

Yorkshire Curd:

• What: Fruit curd tart
• Best: Traditional bakeries, restaurants
• Price: £3-5 per slice
• Experience: Yorkshire dessert classic

Yorkshire Gingerbread:

• What: Traditional spiced gingerbread
• Best: Traditional bakeries
• Price: £2-4 per piece
• Experience: Yorkshire specialty

Wensleydale Cheese:

• What: Famous Yorkshire cheese
• Best: Local cheese shops, delis
• Price: £8-12 per portion
• Experience: Yorkshire dairy tradition

English Desserts

1. Yorkshire Curd Tart 🥧
   • What: Fruit curd tart
   • Best: Traditional bakeries
   • Price: £3-5 per slice
   • Experience: Yorkshire classic
2. Fat Rascals 🍰
   • What: Yorkshire curd tart
   • Best: Traditional bakeries
   • Price: £3-5 per slice
   • Experience: Yorkshire dessert specialty
3. Bakewell Tart 🥧
   • What: Fruit and almond tart
   • Best: Traditional bakeries
   • Price: £3-5 per slice
   • Experience: English classic

Where to Eat in York

Traditional Yorkshire:

• The House of the Trembling Madness: Traditional
• York Roast: Traditional
• Price: £15-30 per person
• Best For: Traditional Yorkshire food

Traditional Pubs:

• The Golden Fleece: Historic pub
• The Blue Boar: Traditional pub
• Price: £12-20 per person
• Best For: Traditional pub food, atmosphere

Afternoon Tea:

• Betty's Tea Rooms: Iconic tea rooms
• Grand Hotel: Elegant tea rooms
• Price: £20-35 per person
• Best For: Traditional English afternoon tea

Ghost Walk Pubs:

• The Golden Fleece: Haunted pub
• The Black Swan: Historic pub
• Price: £10-18 per person
• Best For: Ghost stories, traditional pub atmosphere

Food Markets

York Markets:

• What: Various markets around city
• Best For: Fresh produce, local products
• Price: Varies
• Location: Parliament Street, other locations

Getting Around York

Public Transportation

Buses (First York)

• Coverage: Comprehensive city network
• Cost: £2.20 per ride
• Best For: Getting around city
• Frequency: Every 10-20 minutes
• Operating: Early morning to late night

Payment Options

iTravel Card:

• What: Reusable transport card
• Cost: £5 card price
• Benefits: Cheaper fares than cash
• Where: Stations, shops
• Load: With credit/debit card

Single Tickets

• Cost: £2.20 per ride
• Where: Onboard, stations, shops
• Note: More expensive than iTravel card

Walking

Best For: City center exploration

• Distance: Most attractions within 30-minute walk
• Bonus: Free and you see more!
• Terrain: Flat city center

Other Transportation

River Boats:

• Cost: £10-20
• Best For: Unique city views
• Duration: 45 minutes - 1 hour
• Experience: Scenic Ouse river cruise

Taxis:

• Base Rate: £3.50
• Per km: £1.80
• Apps: Uber, local taxi apps
• Best For: Convenience, late nights

Navigation Tips

1. Apps: First York app, Google Maps
2. Walking: York center is very walkable
3. Weather: Always be prepared for rain
4. City Walls: Best way to see city is from walls
5. Ghost Walks: Several operators to choose from

Where to Stay in York

By Budget

Budget (£50-100/night):

• Hostels: York YHA, Astor House
• Areas: City center outskirts, Micklegate
• Perks: Social, budget-friendly

Mid-Range (£100-200/night):

• Boutique Hotels: The Judges Lodgings, Hotel Indigo
• Chain Hotels: Premier Inn, Travelodge
• Areas: City center, Bishophill
• Perks: Good locations, amenities

Luxury (£200-500+/night):

• 5-Star Hotels: The Grand Hotel and Spa, Hotel du Vin
• Boutique Luxury: Middletons, The Dean Court
• Areas: City center, Bishophill
• Perks: Luxury amenities, prime locations

By Area

City Center (Within Walls) ⭐ Best Overall:

• Pros: Walking distance to everything
• Cons: Most expensive, touristy
• Best For: First-timers, sightseeing, history

Bishophill & Bootham:

• Pros: Elegant, Georgian, parks
• Cons: Further from city center, expensive
• Best For: Luxury stays, elegant experience

Micklegate & Clementhorpe:

• Pros: Historic, authentic, local
• Cons: Further from main attractions
• Best For: Local York experience, authentic neighborhoods

Holgate & Fishergate:

• Pros: Cultural, museums, dining
• Cons: Further from city center
• Best For: Culture, dining, nightlife

York Etiquette & Cultural Tips

Essential Etiquette

1. Greetings: "Hello" (hello), "Good morning/afternoon/evening"
2. Tipping: 10-15% for good service (not required but appreciated)
3. Queue: Always wait your turn
4. Dress Code: Smart casual for restaurants
5. Personal Space: Yorkies are friendly but respect personal space
6. Ghost Heritage: Respect York's haunted history and ghost walk traditions
7. Yorkshire Pride: Locals are proud of their Yorkshire heritage

Restaurant Etiquette

Ordering:

• Wait to be seated (most restaurants)
• Take your time—English meals are leisurely
• Water is usually free
• Ask server for recommendations

Dining:

• Don't start eating until everyone served
• Bread basket is sometimes charged
• Take your time—meals are social events
• Enjoy English hospitality

Paying:

• Separate checks usually available
• Tip by rounding up or adding 10-15%
• Pay at table, not counter
• Say "thank you" to server

Pub Culture

Pub Tradition:

• Order at bar and bring drinks to table
• Take your time—pub visits are for socializing
• Don't rush the experience
• Enjoy pub atmosphere

General English Culture

Yorkshire Personality:

• Friendly but reserved initially
• Proud of their Yorkshire heritage and history
• Value tradition and heritage
• Warm once you get to know them

Communication:

• Direct but polite
• May seem reserved initially
• Appreciate effort to visit
• Good sense of humor (often self-deprecating)

Customs:

• Tea breaks are essential part of daily life
• Yorkshire heritage is deeply valued
• Respect for medieval history and ghost traditions
• Ghost stories are part of cultural heritage

Shopping in York

Shopping Areas

The Shambles:

• What: Famous medieval shopping street
• Best For: Shopping, architecture, atmosphere
• Location: City center
• Price: Mid-range

Stonegate:

• What: Historic shopping street
• Best For: Shopping, architecture
• Location: Leading to Minster
• Price: Mid-range

Parliament Street:

• What: Historic shopping street
• Best For: Shopping, atmosphere
• Location: City center
• Price: Mid-range

Coney Street:

• What: Historic shopping street
• Best For: Shopping, architecture
• Location: City center
• Price: Mid-range

Must-Buy Souvenirs

York & Yorkshire Products:

• Yorkshire Tea: Yorkshire blends
• Wensleydale Cheese: Famous Yorkshire cheese
• York Ghost Items: Ghost-themed merchandise
• Rowntree's Chocolate: York's famous chocolate
• Yorkshire Curd: Traditional tart mix

Traditional Items:

• Yorkshire Crafts: Traditional Yorkshire items
• Medieval Replicas: Historical items
• Ceramics: Yorkshire pottery
• Textiles: Yorkshire linen
• Ghost Items: Ghost-themed souvenirs

Food Items:

• Yorkshire Tea: Take home Yorkshire blends
• Wensleydale Cheese: Vacuum-packed varieties
• Rowntree's Chocolate: Take home famous York chocolate
• Yorkshire Curd: Traditional mix
• Yorkshire Gingerbread: Traditional gingerbread

Tax-Free Shopping

Eligible: Non-EU residents

• Spend: £30 in one store (same day)
• Required: Passport and tax invoice
• Process: At airport departure
• Refund: Up to 20% VAT (depending on goods)

Seasonal York

Spring (March-May) 🌸

• Weather: 5-20°C, variable
• Highlights: Spring flowers, pleasant weather
• Crowds: Moderate
• Best For: Sightseeing, outdoor activities
• Events: York Easter events

Summer (June-August) ☀️

• Weather: 15-25°C, warm, can be humid
• Highlights: Outdoor activities, festivals
• Crowds: High
• Activities: Outdoor dining, festivals
• Events: York Food & Drink Festival, Race meetings

Autumn (September-November) 🍂

• Weather: 5-20°C, beautiful
• Highlights: Fall colors, cultural season
• Crowds: Moderate
• Best For: All activities
• Events: York Ghost Walk Festival, Yorkshire Day

Winter (December-February) ❄️

• Weather: 0-10°C, cold, can snow
• Highlights: Christmas atmosphere, winter ghost walks
• Crowds: Lower except December
• Activities: Indoor attractions, museums, ghost walks
• Events: York Christmas Market, New Year celebrations

Practical Information

Money & Payment

Currency: British Pound (£)

• Cash: Still useful for small purchases
• Cards: Widely accepted, but cash always useful
• ATMs: Available throughout city
• Budget: £80-250+ per day
• Tipping: 10-15% for good service (not required)

Communication

Internet:

• Free Wi-Fi: Available in cafés, restaurants, some public spaces
• Pocket Wi-Fi: £5-10/day
• SIM Cards: Three, O2, EE available
• Hotels: Most provide free Wi-Fi

Apps You Need:

• First York: Public transport
• Google Maps: Navigation
• Uber: Rideshare
• TripAdvisor: Restaurant reviews
• Currency: Exchange rates

Health & Safety

Healthcare:

• Hospitals: Excellent quality
• Travel Insurance: Recommended
• Pharmacies: "Boots" (many with late hours)
• Emergency: 999 for ambulance

Safety:

• General: Very safe city
• Night: Safe to walk alone in most areas
• Pickpocketing: Possible in tourist areas (city center, Shambles)
• Police: Professional and helpful
• Scams: Be aware of overpriced tourist restaurants

Useful Information

Drinking Water:

• Quality: Excellent tap water
• Public Fountains: Available in some locations
• Bottles: Buy reusable, environmentally friendly

Electricity:

• Voltage: 230V
• Outlets: Type G (same as Ireland/UK)
• Adapters: Required for non-UK plugs

Time Zone:

• Standard: GMT (UTC+0)
• Daylight Saving: BST (UTC+1)
• Dates: Last Sunday March to last Sunday October

Day Trips from York

Popular Destinations

Leeds (30 minutes by train):

• What: Major northern city
• Highlights: Shopping, museums, Leeds Corn Exchange
• Transport: Train from York station
• Best For: City comparison, shopping
• Cost: Train £10-20 return

Harrogate (30 minutes by train):

• What: Elegant spa town
• Highlights: Turkish Baths, Valley Gardens
• Transport: Train from York station
• Best For: Spa town, elegant
• Cost: Train £8-15 return

North York Moors (1 hour by bus/car):

• What: Beautiful national park
• Highlights: Moors, abbeys, villages
• Transport: Bus or car
• Best For: Nature, hiking, scenery
• Cost: Bus £15-25 return, car costs more

Durham (1 hour by train):

• What: Historic cathedral city
• Highlights: Durham Cathedral, Castle
• Transport: Train from York station
• Best For: Cathedral, castle
• Cost: Train £12-20 return

Hull (1 hour by train):

• What: Historic port city
• Highlights: Old Town, maritime museum
• Transport: Train from York station
• Best For: Maritime heritage, day trip
• Cost: Train £12-20 return

Scarborough (1.5 hours by train):

• What: Historic seaside resort
• Highlights: Seafront, castle
• Transport: Train from York station
• Best For: Seaside resort, day trip
• Cost: Train £15-25 return

Money-Saving Tips

1. Free Attractions: City Walls, Minster exterior, walking, parks
2. iTravel Card: For frequent public transport users
3. Lunch Specials: £8-12 vs £15-25 dinner
4. Traditional Pubs: Often better value than restaurants
5. Ghost Walks: Several operators, prices vary, book online
6. Self-Catering: Many accommodations with kitchens
7. Off-Season: Visit spring/autumn for better rates
8. Walking: York center is very walkable
9. Student Discounts: Always ask for discounts
10. Traditional Bakeries: Fresh bread and pastries

Final Thoughts

York is a city that captures your imagination from the moment you walk through its medieval gates. Where else can you start your day with coffee in a historic square, explore magnificent York Minster, walk on ancient city walls, enjoy traditional Yorkshire afternoon tea, and end with ghost stories in a historic pub?

Yes, it can be touristy and crowded with day-trippers. The weather can be unpredictable. But what you get in return is an experience that's hard to put a price on—the beauty of medieval architecture, richness of Yorkshire heritage, charm of English traditions, and just the simple pleasure of living in a city where history is alive on every street corner.

The secret to loving York? Don't rush. Take time to explore beyond the Shambles, appreciate medieval heritage, experience ghost walk traditions, enjoy Yorkshire cuisine, and let yourself get lost in this magnificent medieval city. Because York isn't just a destination—it's a feeling, a history, a charm that will stay with you long after you leave.

Ready to experience York? Check out our York Minster & City Walls Tours or explore more United Kingdom travel guides.

About the Author: William Hawthorn is a licensed UK Blue Badge guide and York history expert who has spent the last thirteen years sharing the treasures of York and Yorkshire with visitors from around the world. He specializes in York Minster history, medieval heritage, and authentic Yorkshire experiences that go beyond the typical tourist trail. Follow his York adventures on Instagram @williamyorkguide.